Do you avoid arguments, or do you enter them to win at all costs? What if the true goal of an argument isn’t to win, but to persuade? And what if the best techniques for doing so are over 2,000 years old?In today’s 5-minute briefing on Jay Heinrichs’s witty and practical guide, “Thank You for Arguing,” we explore the lost art of rhetoric. Discover the three core tenses of argument (past, present, and future) and learn which one is the secret to effective persuasion.
Jay Heinrichs is a leading authority on rhetoric and the author of the New York Times bestseller Thank You for Arguing. With over 25 years of experience as a journalist and publishing executive, he has taught the art of persuasion to organizations including NASA, the Pentagon, and various Ivy League …
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