You started a business to be your own boss, so why do you feel like you’ve created the worst job you’ve ever had? The reason is a fatal assumption: if you understand the technical work of a business, you understand how to run a business that does that technical work.In today’s 5-minute briefing on Michael E. Gerber’s small business classic, “The E-Myth Revisited,” we expose this entrepreneurial myth. Discover the three competing personalities inside every founder—the Technician, the Manager, and the Entrepreneur—and why the Technician is usually the one in charge.
Michael E. Gerber is an influential author and business consultant recognized by Inc. Magazine as the "World's #1 Small Business Guru." He is best known for his seminal book, "The E-Myth Revisited," which has transformed millions of small businesses by teaching owners to work "on" their company …
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