by Simon Sinek
Business is often framed as a game with winners and losers, a finite contest with clear rules and an end point. But what if that’s the wrong game entirely? What if the true game of business—and life—has no finish line?In today’s 5-minute briefing on Simon Sinek’s “The Infinite Game,” we explore the profound difference between finite games (like football) and infinite games (like business or leadership). Discover why playing to win in an infinite game is a recipe for failure, and why the real goal is to keep playing.
Simon Sinek is an optimist, bestselling author, and renowned leadership expert known for popularizing the concept of "The Golden Circle." His TED Talk on the subject is one of the most-viewed of all time. As the founder of The Optimism Company, he advises international leaders and organizations on …

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