For a century, business was simple: build a better mousetrap, and the world will beat a path to your door. But today, “better” products are copied in seconds, and factories are commoditized. So where has the real value gone?In today’s 5-minute briefing on Niraj Dawar’s strategic masterpiece, “Tilt,” we explore the massive shift in competitive advantage from Upstream (what you make) to Downstream (who you know). Discover why the companies winning today aren’t the ones with the best factories, but the ones that own the customer’s trust.