If you asked your top five leaders to write your company strategy on a napkin right now, would the answers match? Probably not.

Research shows less than 10% of leaders can articulate their strategy. Today, we break down “Big Picture Strategy” by Marta Dapena-Baron to solve the “Busyness Trap”—where your team works furiously but the business treads water. We explore the concept of “Strategic Coherence” and why most companies fail not because of effort, but because their internal choices are fighting a civil war.

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