Are you suffocating in a crowded market? It feels like a race to the bottom—slashing prices and working twice as hard for the same market share. In today’s briefing, Ryan and Emily explore the “Red Ocean” trap detailed in Blue Ocean Shift.

They break down the concept of “Market-Creating Logic” using the fascinating story of the ActiFry—a french fry maker that revolutionized the industry by ignoring the competition entirely. Learn why looking at non-customers is the secret to unlocking massive growth.

Enjoyed this teaser? Click the link to unlock the full deep dive into the tactical frameworks you need to shift your business.