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Book cover of Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World

Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World

by Sally Susman

Summary & Key Takeaways

Ever feel like you are shouting into a void during meetings? In an economy of attention scarcity, logic and data are no longer enough to get your point across.

In this episode, we explore ‘Breaking Through’ by Sally Susman, the communications chief behind Pfizer’s historic vaccine rollout. We discuss why ‘perfect’ presentations fail, how to replace corporate jargon with ‘The Courage of Candor,’ and why being radically human is your greatest professional asset.

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About the Author

Sally Susman

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Sally Susman is the Chief Corporate Affairs Officer at Pfizer and Vice Chair of the Pfizer Foundation, overseeing global communications and public affairs. She is a leading authority on strategic communication, most notably for her role in managing Pfizer’s high-stakes messaging during the COVID-19 …

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