You’ve spent months streamlining operations, cutting costs, and hitting targets. But what if a competitor suddenly makes your entire industry irrelevant? Surviving today’s market doesn’t guarantee your place in tomorrow’s. In today’s 5-minute briefing of Competing for the Future by Gary Hamel and C.K. Prahalad, we explore why “corporate anorexia” will kill your business and how shifting your focus to “core competencies” can help you write the rules for the next decade.

Enjoyed this? Upgrade to Premium to unlock the full 18-minute deep dive. We reveal the exact four-step framework for building your core competencies, unpack the power of “Strategic Intent,” and share the one critical mistake to avoid when breaking free from your current market.