Momentum Logo
Momentum
Home / Books / Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup
Book cover of Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup

Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup

by Judy Robinett

Summary & Key Takeaways

Why do brilliant startups with great products often fail to raise money, while others seem to secure funding effortlessly? The secret isn’t just in your pitch deck; it’s in understanding the person sitting across the table.In today’s 5-minute briefing on Judy Robinett’s essential guide, “Crack the Funding Code,” we explore the often-misunderstood psychology of investors. Discover why fundraising is ultimately a relationship game, and learn the three critical things investors are actually looking for (hint: it’s not just a good idea).

About the Author

Judy Robinett

View Profile

Judy Robinett is a business thought leader and super-connector known as "the woman with the titanium digital Rolodex." With over 30 years of experience as a corporate CEO and venture capitalist, she serves on advisory boards for firms like Illuminate Ventures. She is a recognized authority on …

Daily Practice

Don't just read the notes.
Build the habit.

Turn these ideas into a 5-minute daily leadership workout. LeadRight quizzes you on the best books and makes the lessons stick.

Start free in the app