Think about the most exciting product launch you’ve ever witnessed. Early adopters love it, sales trend upward, and then… momentum completely vanishes. Why do so many brilliant startups hit this invisible brick wall?

In today’s briefing, we explore Geoffrey A. Moore’s legendary framework from “Crossing the Chasm.” Discover the deadly gap between visionary early adopters and pragmatic mainstream customers, and learn why the marketing strategies that won your first fans will actively repel the masses. Find out why conquering a highly focused “beachhead” niche is the only way to survive the startup dead zone.

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