For decades, we’ve believed in a simple model of motivation: reward good behavior, and punish bad behavior. But what if this “carrots and sticks” approach is an outdated operating system that no longer works for the challenges of the 21st century? In today’s 5-minute briefing on Daniel H. Pink’s influential book, “Drive,” we expose the mismatch between what science knows and what business does. Discover the surprising truth about human motivation and why it’s the key to high performance.
Daniel H. Pink is a prominent authority on business, work, and behavioral science, known for synthesizing complex psychological research into actionable insights for the modern workplace. He is the author of several New York Times bestsellers, including *Drive*, *To Sell Is Human*, and *When*. His …
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