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Book cover of Getting to Yes: Negotiating Agreement Without Giving In

Getting to Yes: Negotiating Agreement Without Giving In

by Roger Fisher , William Ury , Bruce Patton

Summary & Key Takeaways

Most negotiations feel like a battle of wills, a tug-of-war where one side must lose for the other to win. We get stuck in our positions and often end up with a bad deal or a damaged relationship.In today’s 5-minute briefing on the legendary Harvard negotiation guide, “Getting to Yes,” we explore the game-changing idea of Principled Negotiation. Discover why you must separate the people from the problem to find a wise and amicable solution for everyone.

About the Author

Roger Fisher

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Roger Fisher (1922–2012) was a renowned professor at Harvard Law School and the founder of the Harvard Negotiation Project. He is considered a preeminent authority on conflict resolution due to his decades of academic research and practical experience advising on high-stakes international disputes, …

William Ury

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William Ury is a world-renowned negotiator and mediator, recognized as a preeminent authority on conflict resolution. As a co-founder of Harvard’s Program on Negotiation, he has spent over four decades mediating high-stakes disputes, from corporate boardroom battles to international civil wars. He …

Bruce Patton

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Bruce Patton is a preeminent authority on negotiation and conflict resolution, best known as a co-author of the seminal bestseller 'Getting to Yes: Negotiating Agreement Without Giving In.' As a co-founder and Distinguished Fellow of the Harvard Negotiation Project, he spent fifteen years as the …

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