You give feedback to a team member in Amsterdam, and they see it as brutally direct. You negotiate with a partner in Nigeria, and the deal falls apart for reasons you don’t understand. In a global economy, the biggest business challenges are often cultural.In today’s 5-minute briefing on Erin Meyer’s essential guide, “The Culture Map,” we explore the powerful idea of cultural relativity. Discover why a manager who is “direct” in one country can be seen as “indirect” in another, and learn the first step to decoding cross-cultural communication.