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Book cover of Traction: Get a Grip on Your Business

Traction: Get a Grip on Your Business

by Gino Wickman

Summary & Key Takeaways

Do you own a business, or do you own a job? Many entrepreneurs hit a “ceiling” where growth stalls, chaos increases, and the business relies entirely on their personal effort to survive.In today’s 5-minute briefing on the modern classic “Traction,” we introduce the Entrepreneurial Operating System (EOS). Discover why complex strategic plans fail, and how a simple, two-page document (The V/TO) can align your entire team, clarify your vision, and instill the discipline needed to execute.

About the Author

Gino Wickman

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Gino Wickman is an American entrepreneur and author, best known for creating the Entrepreneurial Operating System (EOS). After turning around and successfully selling his family's debt-ridden business, Wickman dedicated his career to helping other leaders gain traction. He has delivered thousands of …

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