by W. Chan Kim , Renée Mauborgne
Welcome to your Momentum masterclass. It’s time to stop competing and start creating. In this complete 18-minute deep dive into “Blue Ocean Strategy,” we move beyond the theory and provide the practical tools you need to redefine your industry.In this episode, you will master:
W. Chan Kim is the Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute. Ranked as one of the world’s most influential management thinkers by Thinkers50, Kim is a premier authority on business strategy and …
Renée Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at INSEAD, where she co-directs the Blue Ocean Strategy Institute. Globally renowned as the co-author of the bestseller "Blue Ocean Strategy," she has been ranked by Thinkers50 as the world’s most influential management …
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