by Alexander Osterwalder , Yves Pigneur
When was the last time you actually enjoyed writing a strategic plan? Most business plans are obsolete the moment they are printed. In today’s briefing, Ryan and Emily explore “Business Model Generation,” the cult classic that replaces 40-page documents with a single sheet of paper.
Learn how the “Business Model Canvas” works and hear the fascinating story of how Nespresso used it to pivot from a struggling hardware company to a recurring revenue giant. Stop writing fiction and start designing a business that works.
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Alexander Osterwalder is a Swiss business theorist and entrepreneur renowned for inventing the Business Model Canvas, a strategic tool utilized by millions worldwide. As the co-founder of Strategyzer and lead author of the global bestseller Business Model Generation, he is a leading authority on …
Yves Pigneur is a Belgian computer scientist and Professor of Information Systems at the University of Lausanne. He is a globally recognized authority on business model innovation, best known for co-authoring the international bestseller "Business Model Generation" and co-creating the Business Model …
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