Have you ever felt the exact moment a prospect puts their walls up? As soon as a conversation turns into a pitch, their “Anti-Sales Reflex” kicks in, triggering a fight-or-flight response that kills your deal. In today’s briefing, we explore Michael Lovitch’s Comfort Control Selling and reveal why pushing harder is the worst thing a salesperson can do. Discover how to use conversational hypnosis to create radical psychological safety, bypass defense mechanisms, and effortlessly guide your prospects to a “yes.”

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