by Clayton M. Christensen , Karen Dillon , Taddy Hall , David S. Duncan
Did you know that over 80% of all new products fail? You run focus groups, study demographics, and launch with certainty—only to hear crickets. In today’s daily briefing, we explore “Competing Against Luck” by Harvard Business School legend Clayton M. Christensen. Discover the game-changing “Jobs to be Done” theory and learn why customers don’t just buy products—they “hire” them to solve a problem. We share the famous fast-food milkshake story that completely dismantles traditional marketing and proves why target avatars mean nothing.
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Clayton M. Christensen (1952–2020) was a renowned Harvard Business School professor and a leading authority on disruptive innovation. Best known for his seminal book "The Innovator’s Dilemma," he revolutionized how organizations approach growth and strategy. In "How Will You Measure Your Life?", he …
Karen Dillon is a former editor of the Harvard Business Review and a recognized authority on leadership, innovation, and personal growth. She is the co-author of several influential books, including the New York Times bestseller "How Will You Measure Your Life?" with Clayton Christensen. Named one …
Taddy Hall is a prominent innovation advisor and senior partner at the creative consultancy Lippincott. As a pioneer of the 'Jobs to Be Done' theory, Hall spent over 15 years collaborating with Harvard Professor Clayton Christensen, co-authoring the bestseller 'Competing Against Luck.' He previously …
David S. Duncan is a Managing Director at Innosight and a leading authority on innovation and customer-centric strategy. He is best known for his expertise in the 'Jobs to Be Done' theory, having co-authored the Wall Street Journal bestseller Competing Against Luck with Clayton Christensen. Holding …
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