by Chip Heath , Dan Heath
Why do we remember urban legends but forget the key takeaways from a vital presentation? It’s not about the complexity of the idea; it’s about how the idea is packaged.In today’s 5-minute briefing on the brilliant book, “Made to Stick,” we introduce the SUCCESs model. Discover the single most important element of a “sticky” idea and learn the first step to making your own messages more memorable and persuasive.
Chip Heath is a professor of organizational behavior at the Stanford Graduate School of Business and a leading expert on communication and strategy. He is the co-author of several New York Times bestsellers, including the seminal work Made to Stick. With a PhD in psychology from Stanford, Heath has …
Dan Heath is a prominent author, speaker, and Senior Fellow at Duke University's CASE center. He is widely recognized as an authority on business behavior and communication, having co-authored several #1 New York Times bestsellers including 'Made to Stick' and 'Switch.' A Harvard MBA graduate and …
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