Welcome to your Momentum masterclass. If you’ve read Cialdini’s classic “Influence,” this is the next level. In this complete 18-minute deep dive into “Pre-Suasion,” we unpack the science of setting the stage for success and making your ideas more persuasive.In this episode, you will master:

• The Core of Pre-Suasion: A detailed breakdown of how to ethically channel your audience’s attention to a specific concept, making them automatically associate it with importance.
• The Power of “Openers”: Learn how simple questions and framing techniques can guide a person’s mindset and make them more agreeable to your point of view.
• The Six Main Principles of Influence as Triggers: We’ll explore how to use Reciprocity, Liking, Social Proof, Authority, Scarcity, and Consistency as pre-suasive tools.
• The “Geography of Influence”: Discover how your physical and digital environment can be optimized to make your message more resonant and effective. This deep dive is a toolkit of scientifically-backed techniques to become a more effective and ethical persuader in any situation.