Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
January 28, 2026
Stop Fighting for Scraps: Make Your Competition Irrelevant π
Exhausted from the bloody shark tank of business? Youβre grinding 24/7, slashing prices, and fighting tooth-and-nail for a tiny sliver of market share. It feels like a losing battle because, honestly? It is. Staying in the “Red Ocean” of fierce competition is the fastest way to kill your business growth and burn out before you even get started.
Flip the script. Blue Ocean Strategy isn’t about beating the competitionβitβs about making them totally irrelevant.
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